British Airways, UK’s largest airline by fleet, has launched a new £4.5 billion investment program and has contacted Israeli startups with technologies which can keep the airline up to speed.
At a press conference Thursday, marking 85 years of the London-Tel Aviv route, CEO and chairman Alex Cruz said: “I recognize the huge importance and the impact of the whole development of digital technologies in our industry,” he told a gathering of journalists over a brunch in Tel Aviv. “I had a delegation of Israeli startups come to my office about six weeks ago and I spent a full day with them and it was refreshing. It was motivating, and I am in touch with two of them directly because I enjoyed the session so much and I am sure that we will do more and more business together ”.
The plan envisages the acquisition of 72 new aircraft, and upgrading of 128 existing aircraft with at-seat power stations and high-speed internet connections for passengers. The airline is on the scout for technologies in a variety of sectors, he said, mainly via the global startup accelerator program of its parent company International Airlines Group (IAG), called Hangar 51, which hopes to attract early stage businesses and fast track their ideas working closely with IAG.
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